Social Media Marketing
One way to connect with your potential clients, if you want something that gives you a lot of traffic and quality inbound links, is social media marketing.
Billions of people around the world are spending approximately an hour per day hour on Twitter, Facebook, and other social media networks. Twitter is a kind of blog, allowing you to share small bits of information (tweets),with people who find you interesting, informative or helpful enough to follow. With Facebook, you are able to post pictures and talk about your interests. There is always a group with your interests or niche. Put that alongside the fact that Facebook has over 500 million users worldwide. Being able to put a face to a company is a great way to increase customer loyalty. LinkedIn is mainly used for professional networking, allowing people to stay in contact with people they know and trust in business. Then there's forums. People use these to find help and information.
If you sell luxury towels, there will very likely be a forum somewhere for you.
Join the forum and comment on the topics related to your expertise. This is an opportunity to show yourself as 'the expert' and gain a lot of credibility with the other members (your potential customers).
As a rule, join no more than 4 forums. Any more can take up too much of your valuable time. Answer about 5 threads per forum, per week.
Locating and inviting your potential customers to join your network is the initial key. Do not pitch your products or services early on. The key is to build relationship with these people first and earn their trust and your credibility. Help them with their problems until they see you as an expert in your field. When this happens, it becomes much easier to get them to consider your products or services. Try to add informative and helpful articles on a regular basis.