Google Analytics is a service by Google that creates detailed statistics about such things as the visitors to a website.
Google Analytics is directed at anybody who needs to make the most of these in demand website statistics.
Google Analytics can track visitors from all referrers, such as search engines, advertising and pay-per-click campaigns.
Used in conjunction with AdWords, users can view online campaigns by tracking landing page quality and conversions and goals.
Goals might include website visitors viewing a specific page, or downloading a particular file.
By using Google Analytics, marketers and website owners can determine which ads are performing well and which are performing under par.
Through the use of Google Analytics analysis, poor performing web pages can be identified using funnel visualization, where visitors come from, how long they stayed, which pages where viewed and their customer geographical locations.