Search Engine Optimisation services is definitely the way forward with regards to marketing any business. These services help businesses to have a huge presence on the internet. SEO services bring a considerably large amount of traffic to the website. If you find you face problems getting traffic to your website, and trust us, many businesses do, then you should use a company that provides SEO services. A search marketing agency employs marketing/tech savvy people who will enhance your brand and 'sale ability' across the web.
It is critical though, to use a credible SEO service provider. Take a look at their SEO case studies first. Google, Yahoo and Bing etc will love you and you will attain great rankings, amazing traffic and fantastic sales.
These services make use of numerous techniques and tools to create a solidly designed SEO friendly website.
The major function of SEO services include:
. Keyword research and analysis.
. Web page optimisation.
. Backlink building.
. Conversion Optimisation.
. Search engine ranking reports and analysis.
Other benefits of SEO services, include solid branding, higher profile, higher recognition and accreditation with a higher competence (people assume you are a greater company because you rank higher in the rankings). SEO is an unbelievable tool to connect with millions of online users (and potential customers!) who are looking for products and services online. These days, SEO services are a must for visibility, and possibly, survival.
In August of 2006 AOL leaked millions of search records. A comment on Jim Boykin's blog reveals the percent of clicks for each position for 9,038,794 searches and 4,926,623 clicks. Donna Fontenot shared the relative click volume of lower ranked results relative to the top ranked site.
Overall Percentage of Clicks
Relative Click Volume
Position 1 - 2,075,765 clicks - 42.13%
Position 2 - 586,100 clicks - 11.90%
Position 3 - 418,643 clicks - 8.50%
Position 4 - 298,532 clicks - 6.06%
Position 5 - 242,169 clicks - 4.92%
Position 6 - 199,541 clicks - 4.05%
Position 7 - 168,080 clicks - 3.41%
Position 8 - 148,489 clicks - 3.01%
Position 9 - 140,356 clicks - 2.85%
Position 10 - 147,551 clicks - 2.99%
Relative Positions v Click Volume
2 - 3.5 x less
3 - 4.9 x less
4 - 6.9 x less
5 - 8.5 x less
6 - 10.4 x less
7 - 12.3 x less
8 - 14.0 x less
9 - 14.8 x less
10 - 14.1 x less
1st page totals: 89.82%, 4,425,226 clicks
2nd page totals: 10.18%, 501,397 clicks
Based on this data, if you are ranking 8, 9, or 10 you may be able to increase your traffic for that keyword 1,400% by ranking #1. Even jumping from #8 to #3 can triple your traffic.
What is a #1 Google Ranking Worth to You?
Annie Wun, has a website which ranks #6 in Google for 'luxury towels'.
* A #6 ranking sends her 10,000 unique visitors per month.
* Her product currently makes £2,800 for every 10,000 unique visitors.
* A #1 spot is worth an estimated 10.4 times more the #6. This would be worth: 10,000 x 10.4 = 104,000 unique visitors per month.
* Her estimated income from ranking #1 for "luxury towels" would be £29,120 a month.
Google Rankings Can Make, or Break your Business.